The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.
The cycling equipment manufacturer will leverage the vast Precor network to bring its equipment to new consumers and markets.
The gaming-inspired Lanebreak experience is available to Peloton all-access members using one of the company's Tread treadmills.
Lululemon acquired Mirror for $500 million in June 2020 amid the at-home fitness boom, but the deal has proved to be a flop.
Peloton is continuing to add members in the U.K., which bodes well for the connected fitness company's international expansion plans.
Peloton CEO Barry McCarthy got candid about the connected fitness company's rebrand, product recalls and more at a J.P. Morgan conference.
Right before fitness consumers look towards a weekend at the beach and barbecues, Peloton has signaled its next chapter, rebranding to offer its connected fitness services to everyone, not just those with its at-home fitness hardware products.
The proposed class action stems from Peloton recalling 2.2 million of its connected fitness bikes due to an issue with the seat post.
The treadmill repair comes after Peloton recalled 125,000 Tread+ machines in May 2021 following the death of a six-year-old.
A recall has been issued for original Peloton bikes in the U.S. due to an issue with the seat post assembly, which can break during use.
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