Les Mills
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
Les Mills Reimagines Circuit Training with Ceremony
Les Mills is rolling out a new campaign headlining 'Ceremony,' one of its new circuit-based training programs.
NYSC Launches New Les Mills Group Training Concepts
NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.
Les Mills Unlocks the Power of Pilates to Help Clubs Reach Gen Z at Pace
Pilates being popular isn’t exactly a secret anymore — but few are addressing the market for it with a stronger approach than Les Mills
The Top Barrier Clubs Face in Attracting Next Gen Fitness Talent, Per Les Mills
Group fitness leader Les Mills has released an insightful report revealing the barrier that clubs face in securing next gen fitness talent.
Les Mills Launches New Pilates Program Targeted at Gen-Z
Les Mills is joining the Pilates party with a new program scientifically proven to enhance flexibility, endurance and more
Les Mills Makes Corporate Wellness Push With GoJoe
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Les Mills Does Virtual Like No Other Fitness Brand
Les Mills is as forward-thinking as it gets when it comes to digital fitness, exploring newer and smarter avenues to help gyms succeed.
How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
