Jim Rowley
Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
How Crunch Is Building for a New Era of Fitness
With over 450 gyms and more to come, Crunch CEO Jim Rowley dishes on the brand's approach to fitness and franchising in 2024 and beyond.
Crunch Fitness Eyes Viral Positivity With New Ad Campaign
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
In-Person Fitness Rebounds Post-Pandemic, IHRSA Report Finds
Members continue to return to gyms and studios in the U.S. and abroad, according to the 2023 IHRSA Global Report.
Crunch Fitness Franchisee Eyes Major Growth in Southwest
Powered by a new partnership with VMG Partners, Undefeated Tribe is planning to open 50 Crunch Fitness locations by 2025.
Crunch Fitness CEO on Franchise Growth, Real Estate ‘Opportunity’ for Gyms
Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.
Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)
Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.
Top Crunch Fitness Franchisee Adds Texas Locations, Eyes 100 Clubs by 2026
CR Fitness Holdings, the largest Crunch Fitness franchisee in the Southeast, is taking over two former big-box gyms in Texas.
Crunch Fitness Will Be ‘Very Aggressive’ With Expansion Plan, CEO Says
Crunch Fitness is concentrating on growth strategies, including hybrid fitness options, as the brand continues its expansion across the U.S.
Crunch Fitness Goes Digital, Launches Crunch+ for ‘Entertainment Fitness’
Crunch Fitness CEO Jim Rowley says that Crunch+ has been launched partly due to the continued increase in members and gym locations.
