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Crunch Fitness Franchisee Eyes Major Growth in Southwest

Crunch Fitness Franchisee Eyes Major Growth in Southwest

Powered by a newly forged partnership with VMG Partners, Undefeated Tribe is planning to open 50 Crunch locations by 2025

Undefeated Tribe, a leading Crunch Fitness franchisee based in the Southwest, has partnered with private equity and venture capital firm VMG Partners to support its growth as it eyes 50 locations by 2025.

With a name like Undefeated Tribe, it’s no surprise that the franchisee currently operates 16 Crunch Fitness locations across Texas and Oklahoma and plans to open additional facilities in the San Antonio area this year. The partnership with VMG Partners will accelerate Undefeated Tribe’s growth plans.

Crunch Fitness named Undefeated Tribe as its “Franchise of the Year” in 2021, recognizing the group for its performance, community service and brand involvement.

“We are excited for this historic moment in the fitness business,” said Tony Hartl, the CEO of Undefeated Tribe, which he founded in 2018. “Our partnership with Crunch has been incredible since day one. We could not have chosen a better group of leaders than VMG. They understand that fitness is people-led, and they have heavy experience in marketing-forward brands. We’re looking forward to the future of this incredible partnership.”

“Their industry insights and strategic guidance will be instrumental in continuing to drive the rapid growth of the Undefeated Tribe within Crunch,” said Ben Midgley, CEO of Crunch Franchising.

McConnell Smith, partner at VMG Partners, commented that Hartl is an amazing leader and is encouraged by the success of Crunch Fitness.

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“It was clear to us from very early that he was someone we wanted to partner with,” Smith noted. “With the momentum behind Crunch, the business Tony’s built and the team he’s assembled, we feel very fortunate to have that opportunity.”

Crunch Fitness itself, which has over two million members and operates over 430 gyms worldwide, is in the midst of a “very aggressive” expansion plan, its CEO Jim Rowley has told Athletech News.

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