Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
The Unbreakable Health Retreat is "closer to an elite mastermind and wellness retreat than a traditional medical conference," the event's producer says.
Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
Hyrox is expanding its New York City event to two weekends, bringing eight days of racing to Pier 76 this spring.
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