Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Chelsea Piers Fitness is leaning into community-building with three different workout formats across several New York City parks.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
At the Willpower Catalyst Series event in NYC, leaders from AG1, Beekman 1802 and Evolv shared their playbook for building trusted, category-defining wellness brands.
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.
High Performance Life Time (HPLT) has hit the quarter-century milestone with its 25th Summit, coming to New York City on May 14-16.
Life Time has acquired the Phoenix 10K, expanding its athletic events portfolio as the running boom hits its stride.
In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.
Following the success of last year's groundbreaking event, the ATN Innovation Summit 2026 will be held in New York City on June 16-17.
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