App-famous instructors from Peloton, Alo and Nike are stepping off-screen for Sequence, a multi-city wellness tour for collective movement.
As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.
Wellist Week will host its inaugural event April 13 through 19, designed as both a wellness conference and citywide event open to the public.
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
ATN breaks down Function Health's huge funding round and Hims & Hers' entry into blood testing, as well as the rise of in-person wellness events.
From the importance of community to the implications of AI in healthcare, these were the most important conversations we heard at Eudēmonia Summit.
Sign Up to Our Newsletter
