Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
Planet Fitness returns to Times Square as the gym giant caps a strong year driven by Gen Z growth and new wellness amenities.
Vasa Fitness added seven new clubs and 335,000 new members this year as it stakes its claim as one of the industry's top HVLP gym brands
The Edge is rolling out its largest reinvestment yet, upgrading equipment, amenities and branding as it brings boutique-style classes to big-box gyms.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
A reformer Pilates studio is coming to Crunch Fitness in McKinney, Texas, thanks to its top franchisee, CR Fitness Holdings.
Chris Rondeau sees the potential for explosive growth similar to Planet Fitness for Panobianco Academia, Brazil’s largest gym franchisor.
Planet Fitness has priced $750 million in new fixed-rate notes, issued in two tranches with five and seven-year repayment timelines, it said.
PureGym brings its high-value low-price model to New York and New Jersey with 56 upgraded former Blink Fitness clubs and 24/7 access.
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