The Edge Fitness Clubs is giving its staff access to certifications, workshops and AI-powered tools through Inspire360.
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
According to new data, 24-hour gyms and low-price operators are dominating the U.S. fitness market, although some boutique studio brands are also flourishing.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.
Planet Fitness CEO Colleen Keating sees a significant and largely untapped membership base taking shape as more people take GLP-1s.
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
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