According to new data, 24-hour gyms and low-price operators are dominating the U.S. fitness market, although some boutique studio brands are also flourishing.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.
Planet Fitness CEO Colleen Keating sees a significant and largely untapped membership base taking shape as more people take GLP-1s.
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion
CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.
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