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Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.
When the pandemic disrupted the modeling industry, Topp pivoted and founded Ekhos, a fast-growing digital marketing agency.
Orangetheory Fitness and Hannah Berner have partnered to make the fitness community more welcoming using comedy.
TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
Among digital marketing agencies, Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness advertising.
Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.
Brea Ballard speaks exclusively with Athletech News about her new role, her goals for World Gym and how fitness marketing has changed.
Leslie Berland will begin her new position at Peloton effective January 18 and will be based in New York City.
A scaled down January 1 message is still displayed on the Equinox website, but fitness enthusiasts are now permitted to join.
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