As consumer trust in influencer marketing wanes, fitness and wellness brands are turning to certified experts for product validation.
ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation
Endorphins Studios will offer video production and game-creation tools across AI, virtual reality and more.
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
REP Fitness invites people to share personal stories of strength as part of its first brand campaign, offering a chance to win a $10,000 home gym makeover
Fitness trends may ebb and flow, but Zoom Media remains a key player in connecting with "Generation Active."
A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.
Alalgama emphasizes a user-over-tech mentality, helping fitness brands find digital approaches that truly work.
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