Fitness trends may ebb and flow, but Zoom Media remains a key player in connecting with "Generation Active."
A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.
Alalgama emphasizes a user-over-tech mentality, helping fitness brands find digital approaches that truly work.
Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days
A recent study by GymTV has unveiled valuable insights into the habits and preferences of gym-goers, offering a wealth of information for fitness professionals and gym owners to enhance their services and marketing strategies.
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.
OPTYO has facilitated over one million product sales for startup brands in the fitness, sports performance and recovery spaces.
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
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