fitness equipment
Nautilus Changes Corporate Name to BowFlex in Turnaround Bid
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Aktiv Solutions Helps Operators Build for the Next Gen of Fitness & Wellness
Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.
Nike Launches Strength Training Equipment in Latest Fitness Move
The Swoosh is continuing its push into fitness and wellness with Nike Strength, a collection of Nike-branded barbells, dumbbells and kettlebells.
Matrix Fitness Makes Managing Equipment Easier for Gyms With Facility 360
Matrix Fitness has partnered with Ecofit Networks for Facility 360 Powered by Ecofit, a new asset management platform for gyms.
Power Plate Earns Utility Patent for VibeShift Indoor Bike Tech
VibeShift tech from Power Plate delivers safe, user-controlled and user-generated mechanical vibrations throughout an indoor bike’s pedals.
Product of the Week: TRX’s HexGrip Power Bag & Medicine Ball
The new HexGrip launches from TRX are high-quality and versatile additions to any gym or studio, especially those with high traffic.
Freemotion Makes New Exec Hire, Adding VP/Sales for North America
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Bala Eyes Wider Consumer Base With Target Retail Deal
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Broad Fit Financial Off to Strong Start as Fitness Equipment Finance Company
Broad Fit Financial, a women-owned and operated firm, has already provided funding for over 50 equipment distributors in the U.S.
How Freemotion & iFIT Are Transforming the Cardio Experience for Gyms
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
