Digital Fitness
Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
With Hyperhuman, Fitness Brands Can Create Game-Changing Video Content
Hyperhuman uses AI to empower fitness and wellness wellness brands to generate quality, scalable video content in minutes.
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
Fibo Launches New Video Projects in Fitness Content Play
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members
Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.
Trainer Talks: Cori Lefkowith Embraces Online Fitness, Social Media
Cori Lefkowith, owner of Redefining Strength, has evolved from being just a gym owner to a trusted online fitness source.
TikTok Taps Peloton for Exclusive Fitness Content
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.
CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness
Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.
Crunch Fitness Adds Travel Workout Series, Plans More Vacation Content
With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform.
