Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
A new Global Wellness Institute report shows the steady growth of the worldwide wellness market, whose value has doubled since 2013.
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