U.S. gym visits hit new highs in Q3 2025 as value-priced facilities lead steady growth, driven by Gen Z looking for a deal.
A Zenoti survey of 1,000 Americans found that 64% of wellness consumers left a business they liked because of price.
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
The global Pilates and yoga studio market is projected to reach $521 billion by 2035, a new market research report finds.
Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.
NASM's new survey of 500 fitness pros shows GLP-1 drugs like Ozempic are reshaping the industry and the role of personal trainers.
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
Millennials are using paid time off to catch up on sleep, and many are willing to pay good money to book a sleep-focused trip.
Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
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