Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.
Crunch Fitness, is gearing up for international expansion, hiring former Xponential Fitness executive John Kersh.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Mindbody and ClassPass released their annual Wellness Index, unveiling the ten healthiest cities in the United States.
Echelon is looking to drive member engagement with machines that offer content spanning fitness, gaming and entertainment.
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
Crunch Fitness CEO Jim Rowley shares his candid thoughts on the gym franchise's recent growth and future plans.
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
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