Gym visits in the U.S. remained elevated year-over-year in Q2, with low-price brands EoS Fitness and Crunch Fitness leading the way.
Planet Fitness raised its base membership fee for the first time in 26 years, a move that could set a new pricing floor for the gym industry.
A high-intensity, eight-week ‘Pickleballers’ class is being offered at six Crunch gyms this summer in NY, NJ and LA
Gyms are leveraging Zumba - the global dance phenomenon - to boost membership, engagement and brand loyalty.
Crunch Fitness is enlisting the fit tech startup to elevate its indoor cycling class experience with music and attendance-boosting strategies.
In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym membership.
Crunch Fitness franchisee JF Fitness acquired eight Crunch gyms in Alabama, Georgia and South Carolina, giving it 24 total locations.
Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
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