Crunch Fitness

Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness

Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.

The Fitness & Wellness Trends To Watch in 2024

ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.

woman working out at Crunch Fitness

Crunch Fitness Eyes Viral Positivity With New Ad Campaign

Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."

Crunch Fitness Extends Equipment Deal With Life Fitness

Crunch Fitness has extended its decades-long preferred supplier relationship with commercial equipment leader Life Fitness.

In-Person Fitness Rebounds Post-Pandemic, IHRSA Report Finds

Members continue to return to gyms and studios in the U.S. and abroad, according to the 2023 IHRSA Global Report.

IHRSA, Fitness Industry Continue Push for PHIT Act Passage

IHRSA staged its second Fly-In & Advocacy Summit in Washington, D.C., as the fitness industry continues its fight for better legislation. 

Crunch Fitness Adds Travel Workout Series, Plans More Vacation Content

With Americans vacationing in greater numbers, Crunch Fitness has launched a special travel workout series on Crunch+, its digital platform. 

Crunch Fitness Franchisee Eyes Major Growth in Southwest

Powered by a new partnership with VMG Partners, Undefeated Tribe is planning to open 50 Crunch Fitness locations by 2025.

Crunch Fitness Pushes Further Into Corporate Wellness

Crunch Fitness is seeing an increased interest in its corporate wellness arm post-pandemic, especially as employees return to the office.

Crunch Fitness Debuts Hand-Swipe Entry Tech From Amazon

The popular fitness franchise has made it easier than ever for its members to get into Crunch clubs and start their workouts.