Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
People around the world will be able to train for Hyrox fitness races at their local gyms with dedicated equipment and workout programming.
Hannah Eden brings the mentality she honed as CrossFit Games athlete to uplift and empower as a fitness influencer and entrepreneur.
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Boxing, spin and Zumba were also among the most popular exercise classes in 2023, with strength training ranking surprisingly low.
Hyrox has become a worldwide fitness phenomenon, as gym-goers test themselves in races requiring endurance and functional strength.
CrossFit execs point to two things as driving forces behind the brand’s explosive growth: intense workouts and the power of community.
Repole has a history of successful exits, including the $5.6 billion sale of Bodyarmor to Coca-Cola in 2021 and the […]
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
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