CrossFit partners with Levels to bring metabolic health tools to affiliates, marking a first-of-its-kind collaboration for both entities.
CrossFit has partnered with luxury mattress brand Saatva to spotlight sleep as a key component of recovery and performance.
A new survey shows Americans are rejecting fitness influencers, tracking tech, and outdated mindsets—forcing brands to rethink their role.
A packed crowd watched HYROX and CrossFit athletes go head-to-head while franchise founders traded growth strategies in exclusive workshops.
CrossFit revives its "Road to the Games" docuseries ahead of the 2025 CrossFit Games, offering a look at top athletes training for the title.
CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.
The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community
Indie shoe brand R.A.D. launches the DB3 in a fresh summery colorway, inspired by five-time CrossFit champ Danielle Brandon.
CrossFit is on the hunt for a new owner, working with Moelis & Company as it looks to enter a new growth phase.
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
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