Connected Fitness

Lululemon storefront

Lululemon Has Strong Quarter but Silent on Connected Fitness

Lululemon grew its revenue to $2.2 billion for the quarter but didn't reference any news regarding its struggling connected fitness division.

CEO Corner: Andrew Sugerman on Centr’s Push Into Fitness Equipment

Centr will sell physical equipment along with digital content, but Sugerman says it's not a connected fitness company.

Forme Touts ‘Transformational’ Plan To Acquire Connected Fitness Biz

Forme, which is struggling post-IPO, announced a non-binding letter of intent to acquire an unnamed connected fitness equipment business.

Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?

Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.

iFit Bolsters Freemotion Team With Executive Appointments

Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.

Peloton Shares Dive After Q4 Subscription Drop & Recall Issues

Seat post recall costs and a decline in subscriptions have painted a grim picture for Peloton despite its rebranding efforts.

Peloton Launches B2B Service, Eyes Hospitality & Corporate Wellness

As Peloton pushes to be more than an at-home fitness company, it's looking to meet consumers on vacation or at work.

Can Echelon Buck Industry Trends With its New Connected Strength Machine?

As Peloton and Lululemon pivot to content, Echelon’s CEO says the Strength Pro is the best connected fitness machine in the market.

Peloton Inks Wide-Ranging Partnership With YMCA of Chicago

As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.

Clmbr Explores ‘Strategic’ Deal After Layoffs, LA Studio Closure

The LeBron James and Jay-Z-backed vertical climbing machine maker laid off around 25% of its staff as the connected fitness […]