Bryan Myers
From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
Solidcore Taps UVA Business School To Prep Students for Fitness Careers
Solidcore is teaming with the University of Virginia's McIntire School of Commerce in a partnership that could redefine the business of fitness.
Solidcore Explores Sale Amid Pilates Boom, Per Report
A potential sale could value Solidcore at more than $750 million. The Pilates-inspired brand has over 100 locations and is in expansion mode.
Pilates Is Everywhere From Studios to ‘Saturday Night Live’
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
Solidcore Powers Up With Starter Class, Member Perks Program
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
Connected Health & Fitness Summit Poised for Groundbreaking 2024 Event
From February 7-8, 2024, the Connected Health & Fitness Summit returns for a fifth time, bringing together execs from top fitness and wellness companies.
Solidcore Eyes Major Expansion With Fresh Take on Pilates
Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028.
Solidcore Receives Strategic Investment, Eyes Aggressive Expansion
Solidcore opened its 100th studio and plans to more than double its footprint over the next few years with an aggressive expansion plan.
Solidcore Founder Launches Ambition, Bringing the Ultimate Fitness & Wellness Experience
Solidcore founder Anne Mahlum is set to open Ambition in February 2023, with three more locations in Brooklyn and Manhattan in the works.
Beyond Fitness: [solidcore] Announces a $20K Prize Giveaway as it Launches ‘Greatness Within’ Campaign
Running for six weeks, the Greatness Within campaign believes that the fitness journey should be more than just achieving a six-pack...
