Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
Solidcore is teaming with the University of Virginia's McIntire School of Commerce in a partnership that could redefine the business of fitness.
A potential sale could value Solidcore at more than $750 million. The Pilates-inspired brand has over 100 locations and is in expansion mode.
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
From February 7-8, 2024, the Connected Health & Fitness Summit returns for a fifth time, bringing together execs from top fitness and wellness companies.
Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028.
Solidcore opened its 100th studio and plans to more than double its footprint over the next few years with an aggressive expansion plan.
Solidcore founder Anne Mahlum is set to open Ambition in February 2023, with three more locations in Brooklyn and Manhattan in the works.
Running for six weeks, the Greatness Within campaign believes that the fitness journey should be more than just achieving a six-pack...
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