Boutique Fitness
Xponential Fitness CEO Sees ‘Significant Potential for Improvement’
After cutting brands from its portfolio, boutique fitness company Xponential Fitness is focused on deepening growth across StretchLab and BFT.
Studio Pilates Enters Texas, Plans More US Expansion
Australia-founded Studio Pilates International has five additional locations planned in Texas, and is eyeing expansion in other U.S. markets.
The Alpha Games are Where Competition Meets Community
Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
Franchisee Spotlight: Club Pilates, Aligned Fitness Holdings
Aligned Fitness Holdings, a private equity-backed Club Pilates franchisee, encourages owners to “follow the playbook” and leverage resources.
Vasa Fitness Investing $30M in Club Upgrades, Boutique Classes
Vasa Fitness is investing $30 million to expand boutique-style classes and upgrade equipment across its 64 clubs.
Club Pilates Promotes Inclusivity in First National Ad Campaign
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Fitness Studio Formula X Meredith Signs Lease at NYC Luxury Condo
Hamptons boutique fitness brand The Formula X Meredith is opening its first NYC studio inside The Harper on the Upper East Side.
Bodybar Pilates Raises Awareness for Human Trafficking in New Campaign
The campaign, called “Bodybar Does Good,” is in partnership with the Fort Worth, Texas-based nonprofit, The Worthy Co.
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
Tone House Expands 2025 Lift Off Into a Team-Based Strength Festival
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
