Bilt Adds Boutique Fitness Studios to Rewards Platform

The loyalty platform’s new Mindbody integration allows users to earn rewards for booking classes at more than 7,000 studios nationwide

Bilt wants to reward everything that happens in your neighborhood, including your 6 a.m. Pilates class.

The consumer loyalty program that launched to give people rewards for paying rent has inked a deal with fitness booking platform giant Mindbody.

Mindbody is part of Playlist, the fitness tech conglomerate that merged with EGYM in a $7.5 billion deal earlier this year, giving the combined company a massive footprint across studio software, consumer booking and corporate wellness.

Bilt members can now access more than 7,000 fitness studios nationwide, including national brands like F45, Orangetheory and ID Hot Yoga. Members can earn points on classes booked through the platform and can pay with points, Bilt Cash or a linked card.

Last year, Bilt raised $250 million in new primary funding led by General Catalyst, valuing the company at $10.75 billion. 

“We’ve always believed that your housing payments should do more for you, and it all starts right there in your home,” Bilt founder and CEO Ankur Jain said. “Partnering with Mindbody means that when someone pays rent on the 1st, they can book their favorite class on the 2nd and grab dinner down the street on the 3rd — whether they use the Bilt Concierge to do it or not — and every part of that is connected through Bilt. That’s hospitality working for where you live.”

The fintech platform says it’s also rolled out new personalized recommendations and improved search functionality to help members discover studios based on their preferences.