Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
Branded as Nashville's original Lagree studio, Studio Novo Nashville is opening a second location in the city.
Walla leverages AI to help boutique fitness owners achieve profitability rather than just "track operations," its CEO says.
The Edge, an HVLP gym brand, is adding new classes including infrared yoga and semi-private strength training to its locations.
Xponential Fitness has confirmed a round of layoffs as it refocuses on its core boutique brands under CEO Mike Nuzzo.
Pandemic-tested and growing, these long-time Bar Method owners built more than a business — they built a community.
According to The Fit Guide's newest report, South Beach studios outperform NYC and LA when it comes to pre and post-class services.
Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.
Xplor Mariana Tek’s 2026 Report shows boutique fitness is entering a steadier phase, with attendance on track to surpass pre-pandemic levels.
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