Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
The global Pilates and yoga studio market is projected to reach $521 billion by 2035, a new market research report finds.
A first-time franchisee shares how market awareness, customer service and more led to her success with EMS brand Body20.
Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.
Club Studio, which houses multiple boutique fitness modalities under one roof, is looking to reach 50 locations in the next 12 months.
Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.
FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.
JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.
Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.
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