BFT is striking a chord with North Americans for its workouts and its ability to foster connections among members, instructors and owners.
Hapana has become one of the fitness industry's fastest-growing software providers, working with brands like F45, BFT and Gold's Gym.
Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
Xponential Fitness' newest brand is capitalizing on the rise of strength training with a fresh, fun and more inclusive take on the modality
Hapana, a gym and fitness software platform, will use the funding to grow its sales and marketing teams as it plots U.S. expansion.
Anthony Geisler says Xponential has been clamoring to expand for some time now, and is ready to do so with Wall Street on board.
Xponential Fitness is now offering its Xponential+ on-demand fitness platform on LG Electronics Smart TVs.
F45 investor and Hollywood actor Mark Wahlberg could be seen in another advertorial video of the brand in the future.
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