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January Gym Traffic Is Still Surging, a Positive Sign for 2026
Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.
Curves Is Betting That Creating Safe Gym Spaces for Women Will Fuel Its Comeback
As demand for women's strength training surges, Curves is scaling a franchise model built on psychological safety, and finding early traction with Gen Z.
The Death of the Spa Appointment Is Changing Wellness Tourism
Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.
Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible?
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
Inside the ‘Runcation’ Movement That’s Taking Off Amid the Running Boom
As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.
CES 2026: How AI-Powered Wearables Can Transform Fitness & Healthcare
At CES 2026, tech insiders revealed what to expect from the next generation of health and fitness wearables, and how AI will power them.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
The Surging Femtech Sector Is Racing Toward a $267B Future
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
