at-home fitness
GolfForever Lands $10M for AI-Powered Home Trainer
GolfForever leverages AI to help users increase their strength, flexibility and balance to improve their swings.
Tracy Anderson Unveils Activewear Line, Drops First Piece
The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric.
Trainer Talks: How Kira Stokes Built a Top Fitness Brand
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.
Beachbody Raises $5.3M Via Registered Direct Offering
The Beachbody Company, now doing business as BODi, says its raising capital for "general corporate purposes."
Ikea Enters Fitness With At-Home Workout Collection
With the Dajlien collection, Ikea is blending at-home fitness with practical home furnishings in a 19-piece workout set.
Beachbody Implements Stock Changes, Adds Free Subscription Tier
The Beachbody Company has announced a reverse stock split along with the launch of a free subscription tier on its app.
Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness
The Movement Club, a fitness platform and app founded by "Dancing With The Stars" pro Lindsay Arnold, continues to make waves.
Tonal Targets Older Adults With ‘Active Aging’ Strength Workouts
While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.
BODi Unveils New Sales Strategy To Grow Brand
BODi, formerly Beachbody, has unveiled a new "Growth Game Plan," which rewards high-performing network sales partners.
Chris Hemsworth’s Centr Unveils Comprehensive Wellness Strategy
From app content to fitness kits and equipment, Centr is building a health and wellness ecosystem that blends physical and digital.
