Adidas
Investors Sue Adidas Over Failed Partnership With Kanye West
Investors allege that Adidas was aware of the risks of its partnership with with Kanye West before severing ties with the rapper.
Les Mills US CEO Sean Turner on Targeting ‘Generation Active’
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
High-Tech Textiles: Adidas & Rheon Labs Partner to Unveil Techfit Control Apparel Collection
Techfit is worn during athletic training. Its DNA material provides responsive control as the body moves while staying unrestricted.
Collaboration Alert: Adidas & Les Mills Partner to Revolutionize Omnifitness Training
The collab of Adidas & Les Mills will offer immersive and personalized solutions to 300+ million adiClub members.
A Costly Breakup: The End of Yeezy Leaves Adidas in Financial Predicament
The end of Yeezy will cost Adidas roughly $1.3 billion in revenue if the sportswear brand fails to repurpose the stock.
Nike is the Top Sportswear Brand of Choice in USA
Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.
Peloton Pulls the Plug on Ye’s Music in its Classes, Popular Instructor Weighs In
In addition to Peloton, Adidas, Balenciaga, Foot Locker, and TJ Maxx have also severed ties with Ye in recent weeks.
Adidas x Karlie Kloss Launch Tech-Inspired Activewear Collection
The new Adidas Karlie Kloss collection includes 17 apparel pieces, three footwear options, and two tote bags.
ADIDAS X GUCCI Has Dropped & Honors the 70’s & 80’s
Adidas x Gucci features the three famous stripes of the former along with the latter's famed red & green, Interlocking G, Web, & GG monograms.
Lululemon Enters Footwear Market with Blissfeel & a ‘Women First’ Approach
Lululemon Blissfeel are running shoes with underfoot foam cushioning technology, launching in ten colors today.
