Adidas
Collaboration Alert: Adidas & Les Mills Partner to Revolutionize Omnifitness Training
The collab of Adidas & Les Mills will offer immersive and personalized solutions to 300+ million adiClub members.
A Costly Breakup: The End of Yeezy Leaves Adidas in Financial Predicament
The end of Yeezy will cost Adidas roughly $1.3 billion in revenue if the sportswear brand fails to repurpose the stock.
Nike is the Top Sportswear Brand of Choice in USA
Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.
Peloton Pulls the Plug on Ye’s Music in its Classes, Popular Instructor Weighs In
In addition to Peloton, Adidas, Balenciaga, Foot Locker, and TJ Maxx have also severed ties with Ye in recent weeks.
Adidas x Karlie Kloss Launch Tech-Inspired Activewear Collection
The new Adidas Karlie Kloss collection includes 17 apparel pieces, three footwear options, and two tote bags.
ADIDAS X GUCCI Has Dropped & Honors the 70’s & 80’s
Adidas x Gucci features the three famous stripes of the former along with the latter's famed red & green, Interlocking G, Web, & GG monograms.
Lululemon Enters Footwear Market with Blissfeel & a ‘Women First’ Approach
Lululemon Blissfeel are running shoes with underfoot foam cushioning technology, launching in ten colors today.
‘Disruptions Make Winners,’ says Bernstein Analyst: A Look at Nike, Adidas, Peloton, & Lululemon
While Bernstein analyst Aneesha Sherman acknowledges that challenges will persist until 2023, she writes that 'those disruptions are...
Adidas Joins Nike in the Metaverse & Generates $23 Million
Adidas celebrated the Metaverse news with a profile picture of a Bored Ape Yacht Club #8774, which sold for 46 ether or $156K.
Reese Witherspoon & Ryan Phillippe’s Kids Model Beyoncé’s Halls of Ivy
Reese Witherspoon-Ryan Phillippe kids Ava & Deacon expressed gratitude for being parts of the Ivy Park family on Instagram.
