Fit Tech

Myzone Unveils Latest Device With Enhanced Versatility, Tech Upgrades

Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.

Rory Mcilroy, Whoop

How Whoop Helped Power Rory McIlroy to Second Straight Masters Victory

Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.

Myzone users

Myzone on Why Social Fitness is More Powerful Than ‘Community’

Myzone provides operators with the tools that actually bolster engagement, including interaction and connection

Garmin Venu 4

Demand for Wearables Is Rising Fast, Search Data Confirms

Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest […]

Google Pixel products at the company’s headquarters in Mountain View, California.

Google Readies Screenless Fitbit Band To Rival Growing Whoop Craze

Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.

Hapana users

Hapana Kickstarts Growth with Friends & Family Membership Capabilities

Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically

person uses a ClassPass app

Playlist, EGYM Close $7.5B Merger, Forming Fitness Tech Giant

The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.

phone scan of a human body

AI-Powered Body Composition Scans Are Here – Can They Actually Monitor Health Risk?

AI-powered body composition scans are making it easier to track body fat percentage, but medical experts are skeptical of their effectiveness.

Daxko Launches GLP-1 Program for Fitness Operators

Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.

Xpriential treadmill

Xpriential Adds a Mental Challenge to Typical Cardio Workouts

Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back