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Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services.
Inside Strong Pilates studios, integrated tablets will offer members real-time performance tracking, color-coded intensity zones and personalized coaching tools.
As demand scaled, SweatHouz moved away from disconnected tools and toward a more integrated platform with AXLE
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.
Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.
Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest in tracking everything fitness and…
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