Fit Tech

Benjamin Donhardt for SupaFitGrow

SupaFitGrow Generates the Right Kind of Leads with New AI Tool

SupaFitGrow’s AI Brand Identity Assistant improves marketing results by leveraging what makes your brand unique

Technogym

Technogym’s AI-Powered Journey: The Architecture of Modern Fitness, Wellness & Health

The Italian wellness giant’s data fueled ecosystem moves fitness — and fitness marketing — from intuition to evidence. For more […]

Echelon user

How Echelon Creates Smart, Connected Ecosystems Compatible with Every Gym

Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym

Technogym machines

Technogym Continues to Prioritize Precision Training in Modern Fitness Era

The fitness industry is moving smarter, faster and in a more precise manner — and Technogym is fueling its engines. 

Daxko

How Modern Payments Are Reshaping Member Retention

Billing failures are driving retention losses, but Daxko’s payment tools help fitness operators modernize systems, reduce churn and deliver seamless […]

EGYM tech

EGYM Sees AI, Industry-Wide Collaboration as Drivers for the Future

EGYM knows it’s a pivotal time right now in the fitness industry — and the right steps to take as we all move forward

GoodLife Fitness Taps CoverMe To Streamline Instructor Operations

Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.

a smartphone and smartwatch display iFIT content

Samsung Expands Fitness Reach With New Partnerships

Samsung Health, the health and wellness arm of Samsung Electronics, has expanded its partnership with iFIT and struck a new deal with True Fitness.

Mariana Tek event

Building Connection, One City at a Time: What We Learned from ‘She Built This’

Julie Sippy of Xplor Mariana Tek shares the takeaways that resonated most with her from the company’s women in leadership events.

woman wears a Myzone wearable chest strap

Myzone Launches New Software To Drive Motivation for Gym Members

Myzone Go uses behavioral science to help members build sustainable workout habits, part of a new push to help operators combat drop-out.