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The Event Fitness & Wellness Owners and Operators Can't Miss.
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.
Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.
Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest in tracking everything fitness and…
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
AI-powered body composition scans are making it easier to track body fat percentage, but medical experts are skeptical of their effectiveness.
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