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Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board?
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned
Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
The unfortunate reality is, in this model, the gym needs an unrealistic, or unviable number of members in order to generate significant profit.
Surf is expanding its Hyrox partnership into the U.K., Ireland and Latin America as fitness becomes fertile ground for dating apps
The Australian functional fitness brand is testing a more intimate, culture-driven take on fitness racing as it builds competition deeper into its member experience
Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom
The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox
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