The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth
Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Mecka Fitness, which is soon opening its third location in the Pittsburgh area, has ambitions to grow regionally and possibly nationally.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
LVMH-backed private equity firm L Catterton is in exclusive talks to buy a stake in extreme fitness brand Hyrox, according to Sky News.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
Orangetheory Fitness is making its Italy debut with four studios in the greater Rome metro area and Technogym supplying strength equipment.
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