How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show
As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships
The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym
Some say it’s harder to get into than a Taylor Swift concert. It’s also free. Friday Stairs, a viral group workout, believes it can scale to as many as 50 cities
Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board?
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
The 72-location HVLP gym operator will bring Hyrox training to 10 of its clubs to start, with further expansion planned
Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
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