The Gym of the Future Is Here.
See what’s changing and where operators are investing.
From reformer Pilates and Hyrox training to AI-powered basketball courts and destination-style spaces, gym operators are rethinking what belongs inside the four walls
From hybrid-swimming races in France to viral stair-climbing workouts in the U.S., many fitness concepts are looking to recreate the success of Hyrox
The Boston-based startup is challenging traditional training footwear with a carbon-plated shoe designed for the speed, power and agility demands of modern team sports and fitness competitions like Hyrox
The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom
As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U.S.
Let's take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities
The fitness racing giant is partnering with the Coty-owned fragrance brand across several European markets as it continues attracting major consumer brands
An analysis of recent Venmo payment activity sheds some interesting new light into fitness trends. Spoiler alert: people love Hyrox
The social fitness platform will become a Hyrox race title sponsor while powering event discovery, bookings and payments across the Hyrox365 ecosystem
Hyrox's strategic partnership with Xenom gives the fitness-racing giant more control over the booming global market for competitive fitness at a critical time
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