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Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.
Now in its eighth year staging events in cities across the U.S., the Chicago-founded fitness and wellness festival heads to New York City in May.
Luxury fitness operator Life Time is coming to Williamsburg, one of NYC's hottest neighborhoods, as it also expands its presence in Florida.
Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.
The premium activewear brand is marking its popular Commuter Collection’s 10th anniversary with a Wordle partnership, terminal activations, influencer storytelling and a national sweepstakes tied…
Opening in Brooklyn's Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.
Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.
Former Barry's exec Adam Shane is bringing Yoga Joint's infrared heated strength-and-yoga concept to New York City, with 15 locations planned.
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