Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The contrast therapy brand will open its first New York studio in Tribeca this fall, with two more locations already in the works
James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts
The fitness trade group supports price transparency but says the city's proposed rule could create regulatory confusion and costly compliance challenges for gym operators
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
As click-to-cancel laws come for fitness, an anonymous founder has built a free site that lays out New York City's gym prices and hidden fees up front, sparing prospective members phone calls and the hard-sell tour. Here's what we learned
At The Pearl, working women take meetings and Pilates classes down the hall from their daughters' dance lessons. Founder Marcella Hymowitz spoke to ATN about what makes the concept special
High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots
New rules cracking down on junk fees and shady subscription practices put in place by the Mamdani Administration will affect fitness facilities operating in New York City.
Chelsea Piers Fitness is leaning into community-building with three different workout formats across several New York City parks.
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
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