in-person events

woman dances in a Zumba commercial

Zumba Turns 25 With Times Square Celebration on International Day of Dance

Zumba celebrates its 25th anniversary with a free, high-energy dance fitness event in Times Square on April 29.

Rogue Invitational Taps R.A.D. as Official Footwear Partner

The Rogue Invitational’s 2026 and 2027 competitions — its 8th and 9th annual events — will both feature a strong presence from R.A.D.

Robin Arzon dancing at a Peloton event

Peloton Doubles Down on Puerto Rico, In-Person Events

Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes.

District Fit Returns for Ninth Year With Expanded Wellness Festival

West Palm Beach's premier music, fitness and longevity event spans four days, featuring free classes from Equinox, Pvolve, TRX and more.

people workout inside a Crunch Fitness gym

Crunch Gyms Are Getting Their Own Fitness Competition, With Top Sponsors On Board

Crunch members within the CR Fitness franchise system can compete in the Conquer Challenge, a new workout competition, from April to June.

Fitstop Launches Global Fitness Competition Coming to Top Cities

Boutique operator Fitstop is expanding beyond the studio with Global Games, leaning into the boom of Hyrox-style competitive fitness events.

fitness event

W Hotels Hosts Immersive Fitness Events in Hollywood, Scottsdale

The W Hotels in Hollywood, California, and Scottsdale, Arizona, are about to be taken over by an immersive fitness experience led by celebrity trainers.

Zappos shakeout run at the LA Marathon

LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge

Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.

attendees walk the trade show floor at the PGA Show 2026

Why Golf Clubs Are Investing in Wellness Tech & Racket Sports

Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.

Event founder Zach Teiger speaks with an attendee at the Stanford Consumer Health Conference

Stanford’s First Consumer Health Conference Tackles Longevity, Wearables & the Future of Preventive Care

Stanford’s sold-out event mapped the science and business models required to move preventive health beyond its early-adopter phase and into mass adoption.