Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show
As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships
The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym
Surf is expanding its Hyrox partnership into the U.K., Ireland and Latin America as fitness becomes fertile ground for dating apps
As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own
As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events
Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom
The Adidas-backed hybrid fitness competition will make its New York debut at the Sept. 26 festival, which expects more than 5,000 attendees and 100-plus brands
The race has participants running from gym to gym to complete multiple workouts — covering 8 miles in the process — as the rapidly growing brand taps local fitness communities across the U.S.
Across fitness and wellness, brands from Life Time to Therabody are seeing tremendous value from investing in run clubs and races — some see thoughtful brand integrations as the future of the sport
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