How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The fast-growing boutique franchise is highlighting its distinct workout that marries strength, cardio and Pilates on one machine as it ramps up U.S. expansion
From the first visit forward, small details can have a lasting impact on member behavior.
The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights
While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada
To stand out in a crowded Pilates market, Tremble aims to attract a more sophisticated class of consumers. It's opening a studio in Madrid, with further expansion planned across the U.S., Europe and North Africa
Club Pilates’ 1,500-studio milestone reflects Pilates’ evolution from a boutique fitness trend into an accessible, global movement
The reformer Pilates franchise is giving members access to biomarker testing and physician-guided care as more fitness operators push into longevity
The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness
The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned
Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality
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