The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year
The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry's fastest-growing modality
Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch's CEO role last month. He spoke with ATN about what's coming next, including international growth and a bigger push into boutique-style classes and recovery offerings
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator's new boutique-style Reform Pilates concept
The Lagree Fitness founder has sued St. Petersburg's Studio Physique, alleging the studio swapped patented Megaformers for knockoff versions.
Unsurprisingly, investors remain excited about the fitness industry's two highest-growth sectors, citing rising customer demand and strong value propositions.
The new wellness buyer is a woman, and she has South Florida developers trading oversized gyms for reformer Pilates rooms and intentional movement spaces.
Vaura Pilates is expanding its international footprint, opening its first studio in Indonesia as the reformer Pilates concept reaches 10 locations worldwide.
JetSet Pilates has surpassed 400 franchise territories sold, with its newest expansion including a three-unit deal to enter Las Vegas.
The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440.
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