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Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said.
Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer.
Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness
Vasa Fitness' new Studio Pilates class features 45-minute sessions on NordicTrack Ultra 1 Reform RX reformers.
The Xponential Fitness-owned barre brand is relaunching its Reform class, looking to get in on the Pilates craze.
Inside Strong Pilates studios, integrated tablets will offer members real-time performance tracking, color-coded intensity zones and personalized coaching tools.
From gender to race to body-image, Pilates studios are facing questions about the image they cultivate. In response, founders and instructors are taking steps to increase inclusivity.
Pilates Addiction, owned by Sequel Brands, is gearing up to build a robust footprint across the U.S., with locations set to open from New Jersey to Tennessee.
Dubai's boutique fitness operators are borrowing from luxury hospitality and seeing success, but Pilates is the exception.
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