Boutique Fitness

A BODYBAR Pilates class in action.

Bodybar Pilates Plans To Double Studio Footprint in 2026

Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.

Rendering of a room in Reforming Pilates' upcoming NYC studio

Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House

A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.

interior of a Stride Fitness gym

Treadmill Concept Stride Fitness Rebrands Around Strength Training

To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.

fitness studio featuring indoor cycling bikes

Indoor Cycling Slump Hits Popular Texas Studio Brand

Ride Indoor Cycling will close two locations as the broader indoor cycling category faces waning consumer interest post-pandemic.

women doing a workout at a Pvolve

Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play

Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.

Pvolve studio
member exclusive

Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations

Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.

SculptHouse founder Katherine Mason

Atlanta-Based SculptHouse Gets Capital To Scale Its Lagree Model Nationwide

SculptHouse has secured an investment from Jamie Weeks' Founders Row to expand its multi-revenue model to major U.S. markets.

Solidcore To Open New Flagship in NYC’s Gramercy Park Luxury Condo Building

Boutique fitness giant Solidcore will anchor the new 200E20TH building that's opening in New York City's Gramercy neighborhood.

Noah Neiman’s The Pack Plans To Franchise in US, Internationally

Founded by Neiman and fellow Rumble Boxing co-founder Andy Stenzler in 2025, The Pack is already preparing to scale beyond New York City.

women work out with dumbbells at a Club Pilates

Club Pilates Adds Cardio-Driven Circuit Class

Club Pilates, one of the top brands in boutique fitness, is changing things up, introducing its first new class format in seven years.