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As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether
The new "Open Studio" offering marks another step in Stride’s comeback strategy, which has seen the brand lean more into strength training and recovery. It also comes as other boutique concepts innovate beyond just offering instructor-led coaching
The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
The boutique group fitness brand continues to grow its footprint and programming while maintaining its commitment to its members and franchisees
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
The Texas-based reformer Pilates franchise has grown from just three locations a decade ago and has more than 70 additional studios in its development pipeline
Kline, who founded Burn Boot Camp with her husband, Devan, in 2012, now oversees a brand with 400-plus locations and one of the most loyal followings in boutique fitness
The ghosts of F45’s rise-and-fall era aren’t quite laid to rest. Mad Fitness Group, which built out F45 Training studios across six states, has filed for bankruptcy and plans to shed its money-losing gyms
A former Barry's instructor alleges the boutique fitness giant's updated policy amounts to a non-compete that limits how instructors earn. The controversy has thrust Barry's into the center of a wider conversation over how the fitness industry compensates its talent
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