Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.
Solidcore is tracking for 30 to 35 new fitness studio openings this year, powered by a successful real estate partnership with SiteRise
Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there's room to grow beyond the reformer.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
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