Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts
As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface of what's possible. They offered some compelling arguments to back up that assertion
Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.
Solidcore is tracking for 30 to 35 new fitness studio openings this year, powered by a successful real estate partnership with SiteRise
Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there's room to grow beyond the reformer.
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