Fitness Business How New York-Area Fitness Brands Are Capitalizing on the Hyrox Boom Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content. Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness partnership Private Training is the Untapped Revenue Engine in Boutique Fitness Finance Function Acquires Supplement Watchdog SuppCo Fitness Business F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners Tech Wearables Increasingly Look to AI to Predict Health Problems Before They Happen member exclusive Youth Fitness Emerges as Next Big Industry Opportunity Latest News Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Industry News Asics Bets on Authenticity, Challenges Beauty Culture in New Campaign Research Americans Turn to Influencers, Podcasters for Health & Wellness Advice Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Finance Bathhouse Raises $35M, Plots Expansion as Social Sauna Boom Scales Nutrition BODi Enters Brick-and-Mortar Retail, Expanding Nutrition Offerings By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with WELLNESS SPACE BRANDS Elevate your recovery offering with RedZone Sauna and PolarWave Dry Plunge, delivering premium wellness experiences without operational complexity. Request Your Custom Quote. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive Youth Fitness Emerges as Next Big Industry Opportunity member exclusive Earnings Roundup: Peloton Rises, Planet Fitness Falls member exclusive ATN Week in Review: Can Spotify Become a Wellness Company? member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms May Theme: Business of Franchising Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Industry News LA Fitness Parent Fitness International Raises Over $400K for Spinal Cord Research Fitness Business F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners Finance Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues Featured Stories partnership Inside the Low-Labor Model Powering SweatHouz’s Expansion The contrast therapy studio’s success illustrates why less is more when it comes to staffing in the fitness and wellness industry Fitness The Rise of Athleticspan The goal is not just to live longer. It’s to extend your athleticspan: the years when your body still lets you do the things that make life feel like yours. partnership How Fitness Brands Are Opening Locations Faster and Scaling Smarter As fitness brands compress development timelines while elevating design and experience, manufacturers like Grid are redefining how facilities are built and scaled. Not long ago,… Finance VivaGym Acquires Synergym to Grow Footprint Across Spain & Portugal Backed by Providence Equity Partners, VivaGym is growing into one of Iberia’s largest gym operators with over 450 low-price clubs in Spain and Portugal. partnership Sequel Brands Introduces a Scalable Model for Longevity Care As demand for longevity accelerates, Ultimate Longevity Center aims to replace fragmented wellness offerings with an integrated, prescriptive care model designed for scale. Interest in… Finance Wisdom Ventures Closes New $78M Fund for AI Wellness Startups Wisdom Ventures, an early backer of OpenAI and Anthropic, will write $1-5 million checks to roughly 40 startups building AI tools for health, wellness and connection. Tech Pro Athletes Are Betting on Increasingly Sophisticated Recovery Tech Across the NFL, NBA and MLB, athletes are implementing advanced recovery protocols, spanning everything from hyperbaric oxygen therapy to five-in-one wellness machines. Finance Jesse & Ben’s Scores $10M for Clean French Fries as Seed-Oil-Free Movement Grows Seed-oil-free french fry brand Jesse & Ben’s has closed a $10 million Series A led by Greycroft, with Olly’s Eric Ryan joining the board. Wellness AG1 Lands at Ulta as Retailer Expands Wellness Push As Ulta Beauty leans deeper into wellness, AG1 is bringing its products to more than 1,500 Ulta stores, the Ulta website and app. Fitness Jake Steinfeld Returns With 24-Hour Fitness Radio Station on iHeartMedia Available on the iHeartMedia app, Body By Jake radio will feature energizing workout music along with motivational content and tips on fitness, lifestyle and longevity. Fitness Business Fitness Is a People Business The recovery market is on track to triple to more than $26 billion by 2035, according to research firm Fact.MR. Fitness Business Mother’s Day 2026: How Female Fitness & Wellness Executives Are Redefining Strength For Mother’s Day, ATN spoke with female founders and leaders across the fitness and wellness industry about how motherhood has changed their approach. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Jazzercise’s Shanna Missett Nelson on Adapting in Boutique Fitness Wellness CEO Corner: Kohler Health’s Kash Kapadia on the Rise of the Smart Bathroom Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Data & Insights Fitness Business Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels Wellness Wellness Real Estate Market Projected to Double, Hit $1.8T by 2030 Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Franchise Corner Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Reviews Reviews The Best Supplements for Women in 2026 Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
