The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations
Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new “Yet” activation.
How To Design an Inclusive Strength Floor
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By the Numbers
In Partnership with ABC Fitness
47% of the 7.2 million new gym memberships in the U.S. in 2025 came from Gen Z, according to ABC Fitness’ wellness Watch report. See where the gym industry is moving.
Product Spotlight
In Partnership with Noom
Low-dose GLP-1, built for sustainable success. Get Started.
Member Exclusive: ATN Pro
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
February Theme: Trade Show Season Preview
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The Best Travel-Friendly Activewear for Men
Whether you’re flying, driving or cruising, we’ve rounded up the best men’s activewear to keep you comfortable and stylish while traveling.
How Noom’s GLP-1 Programs Are Designed for Long-Term Health
The psychology-based platform’s new Microdose GLP-1Rx Program is affordable and is designed to be easy on your body.
How Bon Charge Is Winning Over a Generation That Questions Everything
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
Relaunched Label Outdoor Voices’ Affordable New Activewear Collab Includes $17 Leggings
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
The AI Playbook for Fitness and Wellness Professionals
Zenoti’s Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club’s strategy to meet evolving member goals from heavier lifts to long-distance runs
NASM Launches Peer-Reviewed Journal as Fitness Brands Embrace Science
NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness
Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
