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After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge.
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.
Strava has confidentially filed for an IPO, hired Goldman Sachs and could go public as soon as this spring, according to a report.
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Wearable adoption is soaring, and a new privacy bill, FDA pressure and consumer concerns are forcing brands to rethink data rules.
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Strava data from the most recent NYC Marathon provides insights into what shoes will be most popular among runners at this year's race.
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