Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Years after Lululemon pulled the plug on Mirror, the London startup plans to win over U.S. consumers with AI form correction and a cheaper alternative to personal training
In recent meetings arranged by Goldman Sachs Group Inc., the fitness technology company gauged investors’ interest in a secured bond offering that would yield about 8%, according to people with knowledge of the matter
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway
Peloton CEO Peter Stern said that the expected revenue decline is due to churn created by subscription price hikes implemented last year
Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner
Through the expanded partnership, iFIT's AI-powered personal trainer will use Galaxy health data to deliver personalized workouts and adaptive weekly training plans
Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
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