These Are the Most Pilates-Obsessed Cities in the US

A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low

Pilates has become one of the defining modalities of the boutique fitness boom, with new studios, concepts and franchises proliferating across the country. While many might associate Pilates with big cities, new research shows an unexpected result.

Appointment-booking platform Acuity Scheduling ranked the 100 largest U.S. cities for Pilates popularity using a mix of studio density, consumer search interest, introductory offers and average reformer class prices.

The analysis used Google Places data to identify studios within city limits, Keywordtool.io data for Pilates-related search demand and a sample of local studios to assess introductory offers and group reformer pricing. Each factor was normalized and weighted to produce an overall score.

Top 20 Most Pilates-Obsessed U.S. Cities

The results challenge some assumptions about where the category is strongest. New York City, despite its enormous boutique fitness market and hundreds of thousands of Pilates-related searches, lands surprisingly far down the list. Los Angeles, arguably one of the cities most closely associated with the modern Pilates boom, doesn’t make the top 20 at all.

Instead, the ranking points to a different group of markets where high studio concentration, consumer demand and accessibility have combined to create particularly robust Pilates ecosystems.

1. Scottsdale, Arizona
Scottsdale led the ranking with 87 Pilates studios, or 35.6 studios per 100,000 residents, the highest concentration in the study. Forty percent of local studios offer introductory deals, while the average drop-in class costs $33.

2. Miami, Florida
Miami ranked second with 130 Pilates studios, one of the highest totals in the study. It also recorded the highest Pilates search volume per 100,000 residents, while 30% of studios offer introductory deals and the average drop-in costs $33.80.

3. Atlanta, Georgia
Atlanta took third place with 111 Pilates studios and stood out for its beginner-friendly market. Seventy percent of studios offer introductory deals, while the average drop-in class costs $33.80.

4. Minneapolis, Minnesota
Minneapolis ranked fourth with 55 Pilates studios and one of the highest shares of introductory offers in the study. Eighty percent of studios offer intro deals, while the average drop-in price is $33.80.

5. Portland, Oregon
Portland rounded out the top five with 95 Pilates studios and more than 30,000 Pilates-related searches. Seventy percent of studios offer introductory deals, while the average drop-in class costs $33.80.

6. Orlando, Florida
Orlando placed sixth with 71 Pilates studios. Seventy percent of local studios offer introductory deals, while the average drop-in price is $33.80.

7. Tampa, Florida
Tampa ranked seventh with 46 Pilates studios and roughly 30,940 Pilates-related searches. Seventy percent of studios offer introductory deals, while the average drop-in costs $33.80.

8. Seattle, Washington
Seattle took eighth place with 100 Pilates studios and roughly 48,680 Pilates-related searches. Half of studios offer introductory deals, while its $27.60 average drop-in price was the lowest among the top 20 cities.

9. San Francisco, California
San Francisco ranked ninth with 77 Pilates studios and more than 56,000 Pilates-related searches. Sixty percent of studios offer introductory deals, while the average drop-in costs $33.80.

10. Sacramento, California
Sacramento rounded out the top 10 with 72 Pilates studios. Sixty percent of studios offer introductory deals, while the average drop-in class costs $37.80.

11. Richmond, Virginia
Richmond ranked 11th with 48 Pilates studios. Seventy percent of local studios offer introductory deals, while the average drop-in price is $33.80.

12. Las Vegas, Nevada
Las Vegas placed 12th with 61 Pilates studios and more than 40,000 Pilates-related searches. Sixty percent of studios offer introductory deals, while the average drop-in costs $33.80.

13. Washington, D.C.
Washington, D.C., ranked 13th with 73 Pilates studios and roughly 38,860 Pilates-related searches. Half of studios offer introductory deals, while the average drop-in price is $37.80.

14. Henderson, Nevada
Henderson took 14th place with 35 Pilates studios. Eighty percent of studios offer introductory deals, tied for the highest share among the top 20, while the average drop-in costs $33.80.

15. Oakland, California
Oakland ranked 15th with 51 Pilates studios. Seventy percent of studios offer introductory deals, while the average drop-in class costs $37.80.

16. Charlotte, North Carolina
Charlotte placed 16th with 70 Pilates studios and more than 39,000 Pilates-related searches. Seventy percent of studios offer introductory deals, while its $42.40 average drop-in price was the highest among the top 20 cities.

17. Denver, Colorado
Denver ranked 17th with 55 Pilates studios and roughly 43,530 Pilates-related searches. Sixty percent of studios offer introductory deals, while the average drop-in costs $30.40.

18. St. Petersburg, Florida
St. Petersburg took 18th place with 55 Pilates studios. Sixty percent of studios offer introductory deals, while the average drop-in class costs $33.80.

19. New York, New York
New York City ranked just 19th despite leading the top 20 in both total Pilates studios and overall search volume. The city counted 174 studios and roughly 400,790 Pilates-related searches, while 30% of studios offer introductory deals and the average drop-in costs $39.48.

20. Austin, Texas
Austin rounded out the top 20 with 82 Pilates studios and roughly 59,750 Pilates-related searches. Forty percent of studios offer introductory deals, while the average drop-in price is $41.60.