Success takes the right partner and strong systems.
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Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
From athletes to desk job workers, Pliability aims to spread the benefits flexibility and mobility to anyone with a smartphone.
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