Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner
Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33%
TRX is making a bigger push into mainstream retail with a full consumer product line spanning fitness equipment, recovery, apparel and accessories.
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Connected fitness is in flux – at-home brands like Peloton, Tonal and Hydrow have gained impressive followings but the jury is still out on whether they can continue to win new members now that people have returned to gyms and studios following the pandemic.
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