The corporate wellness platform says it’s seeing increased interest in habit-tracking apps, personal wellness coaches and virtual trainers
Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network.
The corporate wellness platform also reports that it grew its customer base to over 15,000 in 2023, attracting leading companies with its assurances of engaging and encouraging employees to become more active, thereby reducing healthcare costs. The platform includes Amazon and Aflac as clients, among others.
“Gympass is reinventing corporate wellness by making it more accessible and engaging for employees,” said Cesar Carvalho, CEO and co-founder of Gympass. “Our continued growth to more than 400 million total check-ins and a record number of employee subscribers at the start of 2024 highlights Gympass’ unique appeal.”
The company had a stellar 2023, hitting a $2.4 billion valuation after an $85 million fundraising round that assisted its global growth. Gympass also signed on new partners Apple Fitness+, CorePower Yoga, Headspace, MyFitnessPal and Tembici to its corporate wellness network of over 50,000 partners, adding fresh options for health and wellness seekers. A new feature, Personal Wellness Coaches, also launched in 2023, offering members an expert approach to personalized plans that meet their unique goals.
The platform released a report reflecting on 2023’s trends, finding that employees are putting their health and well-being front and center, regardless of industry. Habit-tracking, in particular, is one growing interest of Gympass members, as shown by a 111% year-over-year increase in habit-tracking apps. Demand was also high for virtual trainers and well-being coaches, as were check-ins for pickleball.
But perhaps most impactful was the finding that 96% of employees are seeking employers who prioritize wellness, with 93% of global employees reporting that well-being is just as important to them as salary.
Carvalho added that when employees love the platform, they use it more, benefiting themselves and their employers with “increased productivity, lower turnover and reduced healthcare costs.”
Gympass also issued a report late last year on “mismatched employees,” urging employers to explore the option of location flexibility to support their staff, especially in the hotly contested debate over in-person vs. remote work.
Update: A previous version of this article stated that Gympass reached 2.4 million subscribers
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.