Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
The telehealth company has added Flo Health, MyFitnessPal, Ladder, Dexcom, iFIT and more to its subscriber benefits program as it doubles down on holistic wellness and GLP-1 support
Hims & Hers and Novo Nordisk are partners again, just weeks after Novo sued the telehealth giant for selling compounded GLP-1s.
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Hims & Hers is planting its flag in new overseas markets; on U.S. soil, it's navigating a GLP-1s fight against Big Pharma's branded blockbusters.
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
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