Zumba celebrates its 25th anniversary with a free, high-energy dance fitness event in Times Square on April 29.
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
By combining continuous education, peer-to-peer learning and global community, Zumba is setting a new standard for how instructors are supported long-term.
Kaitlyn Bristowe joined Zumba creator Beto Perez and 500 instructors in Toronto to celebrate 20 years of Zumba in Canada.
The Zumba Cruise is making a comeback in 2026, offering five days of dance workouts, themed parties and wellness experiences.
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
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