The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data.
We've rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more.
Xella Health uses bloodwork and AI-powered biomarker sequencing to help women detect over 130 female-specific conditions.
Onside, a new men's personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men.
Solius Labs is introducing an at-home UVB medical device that tailors sunlight therapy to individual skin profiles.
As wellness operators move from ambiance to evidence, Shiftwave is making autonomic regulation the foundation of the modern longevity stack
Therabody's CryoTherm Palm device, designed to help athletes manage heat during competition, has been already been used by England's national soccer team.
Early clinical trial results show that apitegromab dramatically reduced lean mass loss in people taking tirzepatide, the main ingredient in Mounjaro.
Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist.
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