Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Whoop is growing rapidly following a March fundraising round that valued the company at $10.1 billion. It plans to hire 600 people this year, a roughly 75% boost to its headcount
As fitness consumers focus more on wellness concepts like longevity, healthspan and recovery, operators have the opportunity to increase value and engagement, leading to additional revenue generation with the Garmin Health Connected Ecosystem (GHCE)
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
Fitness On Demand explains how creating a seamless experience delivers operational efficiencies and customer satisfaction
REP's senior VP of performance tech Gary Warren spoke with ATN about how the brand is looking to fill the gap for strength-specific data and insights
Hapana gives fitness businesses the visibility they need to optimize performance without overextending themselves
With standardized benchmarks and market-wide intelligence, FitGrid helps operators understand where they stand and what to do before members disappear
AI-assisted custom software development helps operators increase personalization and iterate faster.
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