How Hapana Helps Brands Maximize Revenue Without Adding Members

Hapana gives fitness businesses the visibility they need to optimize performance without overextending themselves

Hapana, the leading management software provider for fitness businesses, knows it’s easy to get bogged down chasing new members. Competitive owners and operators naturally want to convert leads and spur pipeline growth. As their focus turns toward those pursuits, it can take focus away from making the most of already established consumers.

“Most operators think that growing your business is just about bringing in new members,” said Lakshmi Koppula, head of product at Hapana. “Of course, that’s a big part of it, but what’s often missed is how much potential revenue is already sitting right there in your timetable.”

With Hapana, however, those opportunities can be captured. Anchored by a recently launched platform, the provider helps brands drive growth by leveraging active client interest. In the process, they unlock revenue streams with little-to-no added lift.

An Underrated Leak

Hapana recognizes unfilled class spots as a major revenue drag that’s often ignored or overlooked by operators and owners. 

“This is a bigger leak than most people realize, mainly because it doesn’t feel urgent in the moment,” Koppula said. “It may not seem like a big deal, but when that happens across your schedule, day after day, it starts to add up.”

This is especially poignant for brands paying top dollar for high-end personnel or equipment, each partially-filled class is a silent, yet damaging weight on your bottom line. 

“Those empty spots are essentially missed opportunities, especially when you’ve already paid for the space, the instructor and the time slot,” Koppula went on. 

This issue often persists due to a lack of visibility when it comes to day-to-day attendance. Often, by the time they are aware of attendance issues, the damage is already done. 

“A lot of operators were relying on end-of-week reports or just gut feel,” Koppula said. “By the time it became clear that a class had been underperforming, you may have already run it five times with empty spots.”

How Hapana Plugs the Gap

Hapana helps clients avoid those skeleton crew classes or sessions by making attendance visible in real-time on one singular, easy-to-digest dashboard. This includes real-time data updates, clear visibility across brands and locations, and reporting designed to support action. Doing so empowers owners and operators to quickly identify unfilled slots or even overbooked times and adjust around the demand. 

“That makes it much easier to make small adjustments, whether that’s nudging members into different time slots or filling last-minute gaps, instead of just letting it keep happening,” Koppula said. 

Hapana’s platform also enables brands to make larger strategic shifts, such as redirecting entire marketing campaigns. In one instance, a client partnered with Hapana and quickly realized certain classes consistently drew waitlists while others struggled to fill half their spots. That brand started promoting the quieter classes more, created new off-peak memberships and eventually improved performance.

“These adjustments helped balance things out pretty quickly,” Koppula said. “The big win was that revenue went up without needing more members. They were just making better use of the spots they already had.”

Hapana also helps clients capitalize on current or former members with intelligence-powered automation, which renews memberships automatically, delivers prompt-based interactions, smart AI agent workflows and predictive analytics that power experiences. These functions further streamline processes, support scale and modern reporting. 

Hapana helps brands compel consumers by allowing them to deploy behavior-based rewards and through community-engaging features on its white-label mobile app as well. 

Pulling It All Together 

Bringing insight into action underpins everything Hapana aims to accomplish with its new platform. Through it, Hapana now relays insights faster, lessens manual labor requirements and makes more intuitive dashboards available to clients.

“We’ve streamlined a lot of those workflows so operators can quickly see what’s happening and respond in the moment,” Koppula said. “So, instead of pulling reports or trying to piece things together, operators can spot gaps in real time and act on them. That might be filling last-minute spots or adjusting schedules without needing extra admin. It’s really about making those decisions easier and faster, so small improvements can compound over time.”

Hapana’s new platform allows multi-level control, operational consistency, efficiency at scale, actionable reports and AI-powered automation.

“Multi-level control gives operators visibility across all locations so they can spot patterns across the business, not just in one studio,” Koppula explained. “Operational consistency means they can act on changes in a structured way, whether that’s schedules, pricing or member management. From there, automation helps with execution. Instead of manually tracking everything, the platform can surface opportunities and take care of repetitive tasks in the background.”

When unified, these features shift the role of data within a business. Rather than something operators review after the fact, it becomes an active part of how studios are run — helping to fill operational gaps and put goals within reach.  

“When those pieces work together, operators can optimize things like fill rates and revenue, without needing more time or more people,” Koppula said. “It frees up time while still improving performance, which is ultimately what most teams are trying to achieve.”

This article originally appeared in ATN’s 2026 State of the Industry report, which examines the trends shaping the future of fitness and wellness, and what they mean for operators, investors and brands navigating a rapidly evolving market. Download the free report.