Nutrition

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Debunking the Hype on Supplements

It appears obvious that the benefits of vitamins and supplements for the human body are numerous, but read this to get the real picture.

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9Round Fitness Names Trifecta as Official Meal Delivery Partner

9Round says the collaboration with Trifecta will allow it to offer members best in class nutritional meal planning.

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Just in Time for Summer: Kion Aminos Launches Two New Flavors, Mango & Watermelon

Made from clean plant sources, Kion Aminos is a pre-workout performance booster and essential recovery product launched by Angelo Keely in...

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CEO Corner: EyePromise Pledges to Protect Consumers’ Vision From Inside Out

EyePromise president Andreas Wolf talks with Athletech News about importance of eye health, all-natural benefits of his company's products, &

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Smoothie King Finally Embarks on Its Very Own Subscription

With the new subscription, you can craft your own Smoothie King drinks at home with 12 'purpose powders'' to build muscle, support...

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Who is More Likely to Focus on Nutrition?

Data for the survey on who is more likely to focus on nutrition was collected from fitness and nutrition enthusiasts in the US.

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CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

Michelle McBride tells us how she plans to change the world of professional sports, her GoodSport® role and her greatest accomplishment. 

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Seeing Green: Athletic Greens is Now Worth $1.2B

After being worth over $1 billion, Athletic Greens expects to triple its workforce this year and says it will remain true to its consumers.

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Top Healthy Eating Trends You’ll Want to Munch On in 2022

First there was vegetarianism, then veganism, then flexitarianism, and in 2022 reducetarianism is going to be the healthy eating alternative.

An article on Personalized Health by Daniel Zahler for Athletech News

How Personalized Health Can Extend your Lifespan

We’re seeing a new generation of personalized health & nutrition apps that use AI to analyze a broad set of individual biomarkers & make recommendations.